Luiza Espeschit
University of Derby

Luiza took ‘From the Ashes’ and looked at the idea of transformation and self-discovery. The Mushroom Pharmacy supports this journey amidst the chaos of life through the use of psilocybin mushrooms.

Aimed at individuals pursuing personal development and expansion through natural means, the branding reflects the zeitgeist of a positive and hopeful vision of society with a cohesive narrative of ‘a new awakening’. The dot is a button to a psilocybin state and the serif of the M transforms itself when the coloured button is active. This narrative is reflected in the packaging and logo animation.