Stephanie Lightfoot Loughborough University

Stephanie took the starting statement and looked at the idea of family days out being so expensive, making them intangible. Elvaston Castle is a country park in Derbyshire, which Stephanie rebranded to spark playful curiosity amongst families, in order to give them a budget day out. The presentation showed many different elements such as wayfinding, merchandise and a website, all designed with families in mind, and the consideration of the user journey was another really well-thought through addition.