Annabel Inger
Loughborough University

­­Glossier #Clear

Annabel looked at waste within the beauty industry, specifically product waste. She proposed the introduction of a new legislation for product packaging, showing the number of uses of the product rather than the overall size of the packaging. By aligning this with existing brand Glossier, Annabel was able to tap into their target audience, and create advertising to speak to this demographic successfully.

BBH said ‘Reducing waste (and in particular plastic waste) is a huge topic at the moment so it was great to see an environmental response.’ They felt Annabel showed fantastic skill in her mock-ups, warping things well onto in-situs to make them feel real. They also felt Annabel presented brilliantly taken her time to really explain the decisions she made along the way.