Sarah Moustafa
Loughborough University

CiderSpace

Sarah reimagined cider for Gen Z, named CiderSpace. With some impressive illustrations and activations, the brand explored a new space where cider can exist, breaking convention and pushing the idea of the extraordinary. The user experience around the brand story is based on cider making from rare star shaped apples named Api Étoilé - The Star Apple, fictionally formed from comet remnant, lends to the space visual language.

CiderSpace is a celebration of this re-birth, reimagination, offering a fresh perspective on traditional flavours, and inviting a new generation to transcend the ordinary. The space CiderSpace also fosters a common passion for exploration, innovation, and exceptional cider; this is what makes the brand unique.

DixonBaxi said: ‘Sarah presented very well, clearly and with confidence. The research behind the project was really strong. It was great to see the repositioning of a brand/industry to target a new audience. We could see a clear idea that expanded out to create an identity and system, creating a great vision.’