Irene Menghi
Loughborough University

Ephyra

Ephyra is an alternative wellness retreat and skincare product range, making use of the powers of bioluminescent algae and seawater, the associated health and wellbeing benefits, and the calming visual language and beauty of water and mystery of Greek mythological sea nymphs — which the name was inspired by. The statement ‘Re-birth’ linked to the project due to the the renewing benefits of bioluminescent algae.

DixonBaxi said: ‘Irene delivered a fantastic and well thought-out presentation. We loved to see how the story informed Irene’s thinking and loved the craft in the logo mark and full word. This project shows a strong talent with logo systems. It was also great to see how Irene took the spirit of the brand across logo, patterns, art direction, motion and sound. From type detailling, to product mock-ups, we could see the thought that had gone into thinking about how the brand should present and act everywhere.’