Dawn till Dusk

Starting with the statement From Dawn to Dusk, Harry proposed a charitable campaign featuring a collaboration between Fender and The Big Issue offering busking equipment and music lessons to the homeless to help them with self-esteem and to give them skills to help them.

There would also be a festival headlined by artists who began their careers homeless and busking, such as Ed Sheeran, and a limited edition guitar that also would help fund the campaign.

SODA were blown away with Harry’s entry, saying: ‘We really felt that the strength behind the idea was exceptional and that there was huge potential to further develop it. His graphics with the throughline of the cardboard perfectly tied together the visuals and the concept and we all agreed that we would like to work with him to refine the idea and push it out there into the real world!’