Molly Goldby
Loughborough University

Mindwaves

The problem Molly wanted to solve was the issue of male suicide rates, and men’s mental health in general. Molly connected the issue with music, which releases dopamine, the feel-good chemical in the brain.

Mindwaves beings the positive benefits of music to men’s mental health through campaigns, and concerts and even repurposed phone booths where men can listen to music or call the Samaritans.

According to Johnson Banks, Molly’s project featured a bold and arresting idea linking men’s mental health issues with music, creating a really well-thought through brand.