Melissa Taylor
Loughborough University

Melissa looked at neon colours, the link to the emergency services, and then the health problems often younger shift workers experience. This led to Easyeat, a direct-to-consumer, personalised, on-the-job meal subscription service targeted towards shift workers aged 16-24. With different meal categories to help with issues such as sleep-regulation, vitamin D deficiency caused by lack of sunlight exposure, and other types of meals to provide extra protein or give an energy boost, the brand also appeals with playful typography and a vibrant colour palette and features breakfast, dinner and snack options.

Analogue said: ‘We loved Melissa’s idea and the level of execution was amazing, we can see Melissa is well on the way to becoming a very talent designer. It was great to see the level of thought that had gone into the different touchpoints, and visuals really help communicate here ideas clearly.’